Privacy Policy — Everleads

1. Introduction to Everleads’ Services

Everleads is a trade name registered as a DBA (Doing Business As) under the Colorado corporation ListsOnline.com, Inc. (ListsOnline). ListsOnline is currently transitioning its database business to operate under the Everleads trade name. We may also conduct business as described on this website under the ListsOnline name/brand.

Everleads offers a range of data marketing and analytic services and products primarily focused on businesses, business contacts and professionals. These solutions help our clients, along with their platforms and partners, deliver more relevant marketing and gain deeper insights into their data.

This Privacy Policy covers Everleads, ListsOnline, and all affiliated entities, including additional DBAs as listed in the Entities Covered in this Privacy Policy section below. We provide this Privacy Policy as a service to consumers and others who want to learn more about the data we handle and how we use it.

2. The Types of Data That We Collect, Store and Use

Everleads’ focus is on business and professional data, not consumer data. We work with data that we obtain from public domain sources. These sources include state and federal government business and professional public record filings and registrations, public financial filings, public social network listings and public-facing websites. We also may obtain public domain data through third-party data compilers and suppliers.

Everleads primarily sources, stores and uses “publicly available” data which is:

Information that is lawfully made available from federal, state, or local government records; and
Information that is lawfully made available to the general public by the consumer or from widely distributed media.

Even when data is publicly available, we may still process requests and provide opt-out mechanisms as required by applicable law.

Some of the data we receive and use includes name, postal address, telephone number and/or email address. We also receive and use professional information, including occupation and job title. In addition, some of our services involve using and making available “business-to-business” (“B2B”) data, which is obtained from a number of sources, including government business filings and records, public domain directories, publications and third-party data suppliers.

This Privacy Policy addresses both information collected from the public domain sources described above and through this website. However, most of the information that we handle is not collected on this website. If you are particularly interested in the information we collect on this website, please see the Data Collected On Our Website section below.

3. Types of Data That We Do NOT Collect, Store or Use

Everleads does NOT collect, store or use sensitive data. “Sensitive data” (as defined in the Colorado Privacy Act C.R.S. §§ 6-1-1301) means the following:

(i) personal data revealing racial or ethnic origin, religious beliefs, a mental or physical health condition or diagnosis, sex life or sexual orientation, or citizenship or citizenship status;
(ii) genetic or biometric data that may be processed for the purpose of uniquely identifying an individual;
(iii) personal data from a known child; or,
(iv) biological data.

Everleads does not collect, store or use information about minors (individuals under 18 years of age).

Everleads does not collect, store or use commercial information related to personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Everleads does not collect, store or use biometric information related to genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, face-prints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.

Everleads does not collect or use internet or other similar network activity for the purpose of behavioral profiling, except as described in the Data Collected On Our Website and Cookies and Similar Technologies sections below.

Everleads does not collect, store or use information related to geolocation data tracking an individual’s physical location or movements.

Everleads does not collect, store or use information related to sensory data which covers audio, electronic, visual, thermal, olfactory, or similar information.

Everleads does not collect, store or use non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). This refers to education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.

Everleads does not create inferences for the purpose of profiling individuals based on behavior, preferences, or sensitive characteristics. Any professional classifications reflected in our databases are derived from publicly available source information and used solely for business-to-business data organization purposes. Everleads does not use inferences for consumer behavioral advertising, credit eligibility, housing, employment decisions, or other similarly sensitive purposes.

4. Our Services and How We Use Information

We provide information to authorized resellers and third-party businesses for marketing, sales, analytics and/or data management purposes. The intent of providing this information is to help marketers to deliver, target and optimize direct mail and email campaigns, display, mobile and social media marketing messages.

We may use information to help marketers and other data platforms perform “cross-channel” marketing – analyzing, locating and creating potential marketing “audiences” through multiple channels, e.g., web and mobile, or TV/radio.

Some of our customers, resellers, and platform partners may use de-identified identifiers (for example, a hashed email address or other identifier) within their own systems to help activate marketing audiences across channels (such as email, direct mail, or digital media). Those activities, including any use of cookies or similar online identifiers, occur on our customers’ or partners’ systems and are governed by their own privacy policies and opt-out mechanisms. Everleads does not use this website to retarget visitors across other websites.

Purpose of our Services. We provide these services to help increase the likelihood that marketers will send relevant and desired messages, rather than unwanted offers, content, coupons and ads.

5. How We Work With and Share Data With Third Parties

Everleads may disclose, share, or sell personal information as described below. For purposes of certain laws (including the CCPA/CPRA), “sell” may mean making personal information available to another business for valuable consideration, and “share” may mean making personal information available for cross-context behavioral advertising.

a. Service Providers

We may share data with service providers and/or business partners who work on our behalf, or to help us provide services requested by our customers, including to perform any of the services described in this Privacy Policy. We may share the data with these service providers in order to operate, protect and advertise our services. For instance, we may share the information with hosting providers, tech and customer support providers, or other data providers (to enhance or verify our data), and other companies that help us operate, improve or develop our services.

b. Partners

We may share or sell data with businesses and/or data partners (such as business partners who provide to marketers their own applications or data services) or with clients, to help provide more tailored advertising and for analytical purposes.

c. Third-Party Customers

We may share or sell data to third-party companies and services who provide their own data services. These customers include brands, agencies, marketing data companies and other data compilers that market and advertise to and on behalf of their own customers (and prospective customers).

d. Corporate Transfers

If Everleads or its significant assets are purchased by another entity, our data will likely be transferred to that entity, including for due diligence prior to any such potential purchase.

e. Other DBAs

See Section 17 (Entities Covered in this Privacy Policy).

f. As Required by Law or to Protect Any Party

Everleads may disclose data if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect or otherwise defend the rights, property or safety of Everleads or any other party.

g. Data We Collect on Our Website

We use data that you provide to us on our website for our business purposes primarily to follow up for sales and/or marketing Everleads products and/or services. For instance, if you provide us with your name and email address, we may put your information into our proprietary database and send you newsletters about our company, our services, and events. We will provide you a way to opt out of these emails, usually through a link in the email footer. You can also opt out of all communications by clicking here.

6. Data Collected On Our Website

This website is hosted by Netlify (https://www.netlify.com). We use this site primarily to provide information about Everleads and to receive inquiries.

a. Information you submit to us (Form Submissions)

If you contact us through a form on this website, we collect the information you provide (such as name, email address, phone number, company, and message content). We use this information to respond to inquiries, provide requested information, and, if applicable, to follow up regarding Everleads’ products and services.

b. Information collected automatically (Hosting and Analytics)

Like most websites, our hosting provider (Netlify) and its systems may automatically collect certain device, usage, and log information when you visit our site to operate, secure, and maintain the website and generate analytics. This may include items such as IP address, browser type/version, device and operating system information, referring/exit pages, and pages or features viewed on our site, and it may involve cookies and/or similar technologies (including cookies necessary for site functionality and security). We do not use this website data for cross-context behavioral advertising or retargeting.

c. Cookies and Analytics Choices

You can control cookies through your browser settings. Where required by law, we will provide an appropriate cookie notice and consent mechanism for non-essential cookies used on this site.

7. Data Retention

We retain personal information for as long as reasonably necessary to: (i) maintain and improve the accuracy of our business and professional databases; (ii) provide our services; (iii) comply with legal obligations; (iv) prevent fraud and misuse; and (v) maintain suppression records reflecting opt-out, deletion, and “do not sell/share” requests.

Website contact and inquiry data is generally retained for up to 24 months after our last interaction with you, unless a longer period is required for legal, accounting, or security purposes.

Website log and device data (e.g., IP address, browser/device identifiers) is generally retained for up to 12 months.

Suppression records are retained as long as necessary to honor your request and prevent your information from being reintroduced into our marketing databases.

8. Cookies and Similar Technologies

Netlify, as our website hosting provider, uses cookies and similar technologies to help the website function and to help protect and secure the Services. We do not use cookies or similar technologies on this website for cross-context behavioral advertising, and we do not use this website to retarget visitors across other sites. You can control cookies through your browser settings. If we use non-essential analytics cookies on this site, we will provide a cookie notice/consent mechanism when required by law.

9. Your Choices and Rights

a. Opting Out and/or Deleting Your Information from Everleads’ Database

You may click here to opt out and/or delete your information from Everleads’ database. You can also submit a request to delete your information by calling our toll-free number 800-734-2275. If you do send us a request, please include your first and last name, email address and current address. If you decide to opt out and/or delete your information, we will remove your data from Everleads’ marketing database within the timeframe required by applicable law. In many cases we can process requests sooner, but processing time may vary based on verification and the nature of the request. When we receive a request to “opt out,” “delete,” or “do not sell” an individual’s information, we process that request and maintain the information in a suppression file. This ensures that the information is not added to our database in the future. If this is not your intended action, please let us know.

b. Opting Out of Your Information Being Shared with Third Parties or Online Targeting

The steps described in Section 9(a) will opt you out of Everleads making your information available to third parties through our business and professional databases.

Separately, if you wish to limit interest-based advertising delivered by third parties on other websites or apps, you may use industry opt-out tools provided by the Network Advertising Initiative (https://optout.networkadvertising.org) and the Digital Advertising Alliance (DAA) YourAdChoices (https://youradchoices.com/) program.

c. Global Privacy Control / Opt-Out Preference Signals

Some browsers and devices allow visitors to send an opt-out preference signal, such as the Global Privacy Control (GPC). We do not use this website for cross-context behavioral advertising or retargeting, and we do not sell or share personal information collected from this website for those purposes. If you would like to opt out of the sale or sharing of personal information in our business and professional databases, please use our Do Not Sell or Share My Data link or the request methods described in Section 9(a).

d. Receiving a Copy of, Amending, or Modifying Your Personal Information

If you would like to receive a copy of any and all specific information Everleads may have collected, used, shared or sold about you, please click here. You can also submit a request to receive this information by calling our toll-free number 800-734-2275. If you would like to request that the information we have about you be edited or corrected, please click here to submit a request. When sending a request, please include your first and last name, email address and current address.

e. Unsubscribing from Our Emails

When/if we send an email to you, we will provide a way for you to opt out of receiving emails from us in the future. Usually, this appears as an “unsubscribe” or “opt out” link in the footer of the email. You can also click here to opt out and/or delete your information from Everleads’ database. You can also submit a request to unsubscribe by calling our toll-free number 800-734-2275.

f. Deleting or Disabling Cookies

You may delete or disable cookies at any time through your web browser settings. However, choosing to delete or disable cookies may limit your ability to use some features on our websites and services.

10. Contact Preferences

In certain instances when you enter your personal information into a form on our website, such as when you request additional information about Everleads, you agree that Everleads and its subsidiaries and affiliates may use your email address and phone number for marketing and analytical purposes, including to contact you regarding Everleads services. You may opt out at any time by clicking here.

11. Security and Data Integrity

The security of Everleads data and your information is important to us. Everleads has implemented security measures to protect the information, both during transmission and once it is received, including without limitation, use of firewalls, application controls and encryption. No method of electronic storage or transmission over the Internet is 100% secure. So while Everleads strives to use commercially reasonable means to protect our data, we cannot guarantee complete security. If you have any questions about these security practices, please contact us by clicking here or by calling our toll-free number 800-734-2275.

12. Additional U.S. State Privacy Rights - including Colorado, Connecticut, Virginia, Utah, and other states with comprehensive privacy laws

We may make personal information available to third parties for their marketing purposes. Residents from these states (and any other individuals) have the right to access, delete, correct, and/or obtain a portable copy of their personal data.

a. Delete Your Information

If you want us to delete any and all personal information that we may have about you and to opt-out of Everleads’ disclosure of any and all personal information we may have about you to third parties, please click here. You can also submit a request to delete your information by calling our toll-free number 800-734-2275.

b. Request a Copy of Your Information

To request a copy of any and all specific personal information Everleads may have collected, used, shared or sold about you, please click here. You can also submit a request by calling our toll-free number 800-734-2275.

c. Correct Your Information

If you would like to request information we may have about you to be edited and/or corrected, please click here to submit a request. You can also submit a request by calling our toll-free number 800-734-2275.

d. Appeals

If we decline to take action on your request, you may appeal our decision by submitting a request through our Contact Us page or by calling (800) 734-2275. We will respond to appeals within the timeframe required by applicable law.

In addition to the states listed in the header above, Everleads provides the opt out, information request and data modification services listed above to any individual located in any state (or country) who contacts us.

13. New Jersey Daniel’s Law

If you are considered a “Covered Person” under Daniel’s Law within the State of New Jersey and wish to request that your address and private phone number not be shared with any third parties for marketing or any other purposes, please click here. You can also submit a request to delete your information by calling our toll-free number 800-734-2275. Recognizing the essence of Daniel’s Law as a safeguard for covered persons against targeting and the imperative for safety underpinning its creation, Everleads is committed to ensuring these requests are managed appropriately and in strict adherence to legal requirements.

14. California Residents

If you are a California resident, the California Consumer Privacy Act (“CCPA”) provides you with specific rights regarding your personal information, including:

(i) the right to know what information we collect, disclose, and sell;
(ii) the right to request deletion of your personal information, subject to certain exceptions; and
(iii) the right to opt out of the sale of your personal information.

Everleads primarily sources, stores and uses “publicly available” data as described by the State of California which is:

(I) Information that is lawfully made available from federal, state, or local government records and/or,
(II) Information that is lawfully made available to the general public by the consumer or from widely distributed media.

Everleads follows CCPA guidelines regarding the management, storage and use of all Everleads data.

If you are a California resident and would like to exercise any of these rights under the CCPA, please click here to find out if we have your information in our database. You can also click here to request to delete your information and/or opt out from the sale of your information or you can click the “Do Not Sell or Share My Data” link at the bottom of this page. You can also submit a request to delete your information by calling our toll-free number 800-734-2275.

Consumers may designate an authorized agent to submit requests on their behalf. We may require verification of the consumer’s identity and proof that the agent is authorized. For security and operational reliability, authorized agents submitting requests in volume may be asked to use a secure submission method or structured format. We will not deny a valid request solely because it is submitted by an authorized agent.

Everleads does not accept bulk privacy rights requests through unstructured channels. Requests must be submitted using Everleads’ designated privacy request mechanisms, unless otherwise coordinated in advance for security and operational purposes.

You have the right not to be discriminated against if you exercise any of your rights under the CCPA.

a. CCPA Right to Know

Under the CCPA, you have the “Right to Know” which gives you the right to request the following information:

Categories of personal information Everleads (ListsOnline.com, Inc.) has collected about you
Categories of sources from which the personal information was collected
Categories of your personal information that Everleads / ListsOnline.com, Inc. sold or disclosed for a business purpose
Categories of third parties to whom the personal information was sold or disclosed for a business purpose
The business or commercial purpose for collecting or selling personal information
The specific pieces of personal information that Everleads / ListsOnline.com, Inc. has about you

To request a copy of any and all specific information Everleads may have collected, used, shared or sold about you, please click here. You can also submit a request for your information by calling our toll-free number 800-734-2275.

b. CCPA Right to Deletion

Under the CCPA, you have the Right to Deletion of your personal information. To exercise your Right to Deletion please click here. You can also submit a request to delete your information by calling our toll-free number 800-734-2275.

c. Right to Opt-Out

Under the CCPA, you have the Right to Opt-Out of the Sale of Your Personal Information. To exercise your Right to Opt Out please click here. You can also submit a request by calling our toll-free number 800-734-2275.

d. Right Not to be Discriminated Against

Under the CCPA, you have the Right Not to be Discriminated Against for exercising your CCPA rights.

Categories of Personal Information

Please see below for the categories of personal information about California residents that we have collected and disclosed for a business purpose in the preceding 12 months.

Identifiers

ExamplesA real name, alias, postal address, email address, or other similar identifiers.

Collected, sold and disclosedWe may have collected some of these data elements on California residents. However, any data in this category at Everleads has been collected from “publicly available” sources as described in the California statute.

Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))

ExamplesA name, address, telephone number, or other personal information.

Protected classification characteristics under California or federal law

ExamplesAge (40 years or older), race, color, ancestry, national origin, religion or creed, marital status, gender, veteran or military status.